Team

8x was founded in 2025 by two people who met at Entrepreneur First and disagreed productively about almost everything except this.

Founders

Jaka Bavdek
Co-founder & CEO
Runs the commercial side — clients, partnerships, strategy and investors. Spends most of his week in front of the people paying us, which is why the roadmap rarely drifts far from what brands actually ask for.
LinkedIn →
Theo Bui
Co-founder & CTO
Owns the platform, the data and the automation underneath it. Everything from creator payouts to campaign reporting to the internal tooling the team runs on.
LinkedIn →

And everyone else

Behind the two of us is a team of more than fifty — engineers, growth leads, campaign managers and creator ops — spread across Europe, South Asia, Latin America and the US. Most of them joined before the company had a website, which tells you roughly what we optimise for.

We're still hiring.